Membership Retention

See our “Publications” section for our Step-by-Step Retention Guide

It can take as much as 50-60% of your revenue to recruit new members and only 20-25% to keep them.

Membership is the heart of any association, large or small. The much needed financial support as well as volunteerism necessary to manage and deliver business programs are only possible through their members.

Retention of members is as critical to the long-term growth and success of the organization as the recruitment of new members and should be treated accordingly. Statistics have proven that it is more productive and cost effective to retain current members while building your membership base than to continually replace members lost to attrition.

Retention should be a proactive strategy implemented the day the member joins the organization. With an appropriate outreach and communication plan, members will become involved, have pride in their association and provide long lasting support.

Many associations describe their retention efforts through services and collecting dues believing these are the only steps necessary. They spend a great deal of staff time, energy, and finances developing creative ways to collect the renewals dues at a time when it is least effective. A proactive retention strategy has proven to save revenue and membership.

Jackson Development Services will help you establish an ongoing retention plan and offers samples to assist you with building a strong membership base that will continue to support your association year after year.

For information on how JDR can assist your association, please call 214-563-0492.